French toymakers have signed a pact to rid games and toys of the gender stereotypes which the government blames for keeping women out of maths and science careers. Do they like to play construction games? Do they like to play at taking care of a baby? This had resulted in girls, despite tending to outperform boys at maths and physics in school, being underrepresented in the sectors as adults. Women are more than half the French population.
What we found
The series is about a girl who can "fix" toys, with help from her toy friends. It features songs written and composed by Kay Hanley and Michelle Lewis. The series received positive reviews due to the series' concept and the main character, as well as its portrayal of African Americans Nee stated in that Doc is African American, proposed by Disney during her initial pitch, Nee initially only knowing she wanted a girl doctor   in a Disney series. On November 16, , the series was renewed for a fifth season by Disney Junior. The series will end after five seasons. The series chronicles freckled,  six-year-old later seven  Dottie "Doc" McStuffins  who decides she wants to become a doctor like her mother, a pediatrician. She practices her dream by fixing toys and dolls. When she activates her magic stethoscope, she can create a variety of supernatural effects, including traveling through time.
Gendered toys could deter girls from career in engineering, report says
Sexualization or sexualisation is to make something sexual in character or quality, or to become aware of sexuality,   especially in relation to men and women. Sexualization is linked to sexual objectification. According to the American Psychological Association , sexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness. In addition, a narrow and unrealistic standard of physical beauty is heavily emphasized. These are the models of femininity presented for young girls to study and emulate. In the eyes of men, women that practice this behavior serve the pure purpose of providing satisfaction and showcasing their human nature. Reports have found that sexualization of younger children is becoming increasingly more common in advertisements. Medical and social science researchers generally deployed "sexualization" to refer to a liminal zone between sexual abuse and normal family life, in which the child's relationship with their parents was characterized by an "excessive", improper sexuality, though without recognizable forms of abuse having occurred. From to , "sexualization" began to ascend to the status of an issue in the public eye. The cause of this rise was that it became positioned by a number of discursive actors as a feminist issue.
These limiting stereotypes, learned early, are hard to shake off. Download full report. Most of the imagery provided by manufacturers to promote their toys seems to stick to a pretty limited script. The Early Learning Centre catalogue featured boys and girls playing with baby dolls. Another international survey of parents found that a majority thought that children should be raised in as gender-neutral a way as possible to guard against stereotypes. Toy retailers and manufacturers who rely on outdated ideas about what boys and girls are meant to like risk falling out of step with what parents want for their children. Consumer attitudes are changing, and the toy industry is starting to recognise that developing and marketing toys according to rigid gender categories is not the future. Our approach is we build brands for consumers. Research suggests that girls in particular are increasingly fed up with a patronising reliance on stereotypes in marketing , which can actively put them off.